Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees
Beyond Philosophy
JULY 4, 2016
I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. It is also impacting financial service cultures, as it forces banks to shift from a largely product-centric perspective to a customer-centric one.
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