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Customer Data Management: Benefits & Best Practices

OctopusTech

Successful companies out there leverage this important information to boost customer retention and conversion rates. By coming up with a solid customer data management strategy, one can collect, organize, and analyze all the information using customer database management software.

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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when customers are “obsessed” with a brand.

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The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

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Tips for Setting Up Your Customer Advisory Board (CAB)

ClientSuccess

Have a high-level executive such as the CEO directly invite customers to join your CAB, and outline all expectations, travel requirements and input needed. Even in the beginning stages of a business, it’s important to create an early customer advocacy CAB. finding and managing a core customer base. Happy CAB-ing!

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Customer Health Score Industry Trends

CustomerSuccessBox

Increased Customer Retention. A good health score indicated happy customers. And happy customers are likely to stay for you as long as they achieve their desired outcome. Hence churn decreases and retention rate increases. Suggested Reading: 6 Exclusive Hacks To Accelerate Customer Retention For Your SaaS.

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. However, fear of failure still prevents many brands from investing in customer advocacy—especially if more traditional.

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Develop a Customer Journey Strategy: Examples and Tips

Totango

Segment the following customers: New customers pending onboarding. Currently onboarding customers . Best practices: . Ensure that all client notes are passed from the sales team so your CS team thoroughly understands the customer’s goals. Proactively manage customer communications. At-risk customers.