Mystery Shopper Benchmark: Is the Online Customer King?
CSM Magazine
NOVEMBER 29, 2022
” Chatbot: live or hybrid? 43% of the ecommerce shops visited during this survey, offer chat as a contact channel on their website. The automatic chatbot is the least popular option (21%) while 35% of the only stores with chat functionality offer hybrid chat. Based on this survey, what should they focus on?
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