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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

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7 Great Customer Engagement Ideas

Totango

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy. Reward Customer Loyalty.

B2C 62
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How to Make Customer Service A Competitive Advantage

TeamSupport

Many are turning to emerging technologies and processes, like the ones below, to develop customer-centric strategies. How to optimize the B2B customer experience for a competitive advantage. Understand the customer. B2B buyers are a different type of customers. Don’t wait to automate. Key Takeaways.

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What is Customer Success and Why is it Important?

Nicereply

Source SuperOffice In today’s competitive environment, where customers are spoiled for choice, customer success has become a key competitive differentiator. As such, you must find ways to educate and guide your customers on how to gain maximum value from the products they’ve purchased.

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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

Elements that Drive Customer Success Growth. The new customer-centered economy favors recurring revenue business models for B2B markets, while favoring and partial ownership or subscription models for B2C ones. So, what are the most important elements that underpin your strategy for customer success growth in this new economy?

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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

Elements that Drive Customer Success Growth. The new customer-centered economy favors recurring revenue business models for B2B markets and partial ownership, or subscription models, for B2C ones. And customers have raised their expectations, demanding products and services that can be customized to meet their specific desires.

B2C 66
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Customer Success Management: An Essential Guide

JustCall

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Customer churn is an important customer success metric.