Beyond Philosophy
FEBRUARY 16, 2015
As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. WOM is at least as important as other inputs to optimize KPIs.
Beyond Philosophy
FEBRUARY 5, 2015
Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or negatively), and not creating outside-in advocacy and value creation. All employees have the responsibility of providing customer value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond Philosophy
AUGUST 30, 2016
35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.
Nicereply
FEBRUARY 2, 2024
This will, in turn, will help you: Build stronger customer relationships Earn customer trust Improve customer satisfaction Happy and satisfied customers often become advocates who rave about your brand on social media and review sites.
GetFeedback
JULY 25, 2018
Lazy automations and lack of personalization. The rise of automation in customer support in recent years has increased efficiency by leaps and bounds—but for some brands, leaning too heavily on sloppy automations has come at a high cost. Data shows that personalized support is the top priority for consumers.
Kayako
JULY 30, 2018
Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. So, how do you talk to customers if you are a content marketer? . However, it’s not that easy!
Horizon CX
JULY 1, 2013
As a Bank of America (B of A) customer over the last 15 plus years, [and having arrived here more as the result of acquisition than by choice] I have been a loyal customer in the sense that I have stayed and have not migrated to another banking institution. I can’t be the only B of A customer experiencing this.
Expert insights. Personalized for you.
398 
Let's personalize your content