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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

He writes about designing a compelling customer experience process and training your team to implement it. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Regularly update training materials based on customer feedback.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

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Why a VOC program is vital to your B2B business – by Kimberly Holbrook

ijgolding

So understanding the Voice of the Customer and using feedback to inspire meaningful change is paramount. VoC has been an invaluable tool in the B2C for many years. Today, it’s just as important for B2B businesses to be customer-centric. WHY VOC WORKS WELL FOR B2B. But CX is just as critical for trade transactions.

B2B 74
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Customer Success Management: An Essential Guide

JustCall

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. What is customer success software, and why use it?

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What is CSAT? Customer Satisfaction Score Definition & Measurement

Nicereply

But, it was only in the late 20th century that this idea turned into something we can measure, known as CSAT (customer satisfaction). This change happened with the growth of Customer Relationship Management (CRM) software and new digital survey tools. Failure to Act on Feedback: Collecting data is just the first step.

Metrics 59
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What is Customer Experience? Complete Introduction to CX

PeopleMetrics

At the day-to-day level, an effective CX management process allows you to tailor the experiences of your highest-impact customers, as well as to proactively reach out when any customer experiences a negative interaction. What is a customer feedback loop? Collecting customer feedback about that touchpoint.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Companies do marketing, sales and CRM – the customer does the experience! Customer experience starts with a strong customer-centric culture, and that tone is set from the top.