Remove B2B Remove Metrics Remove Personalization Remove Upselling
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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

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The MVPs of Customer Success Metrics (Most Valuable Performance Indicators)

ClientSuccess

There are an overwhelming amount of metrics that you can measure to track customer success. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customer success metrics. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 75
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3 In-Person Conferences to Attend Before 2021 Ends

ChurnZero

A year has gone by since the COVID-19 pandemic shuttered doors to in-person conferences, and the industry responded accordingly by converting most live events into virtual experiences. In response, some organizations have slatted in-person events for the tail end of 2021. . SaaStr Annual 2021 – September 27-29, 2021 San Mateo, CA.

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Managing B2B Customer Lifecycle Stages

Totango

The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. The digital transformation of business has encouraged customers to seek personalized, on-demand services and products built for their needs. The concept of B2B customer lifecycle stages gives focus to this ideal.

B2B 59
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The Best B2B Client Expansion Strategy

Totango

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for. Create Personalized Offers. You cannot schedule an upsell engagement at a predetermined time in the customer journey.

B2B 62
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3 In-Person Conferences to Attend Before 2021 Ends

ChurnZero

A year has gone by since the COVID-19 pandemic shuttered doors to in-person conferences, and the industry responded accordingly by converting most live events into virtual experiences. In response, some organizations have slatted in-person events for the tail end of 2021. . SaaStr Annual 2021 – September 27-29, 2021 San Mateo, CA.

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3 Key Customer Success Insights that Drive SaaS Growth

ChurnZero

Like many B2B SaaS businesses, happy customers are at the core of PieSync’s success. Clearbit, a B2B tool that personalizes customer interactions, initially focused on top-line revenue as a key metric. This is often the case for many B2B SaaS businesses. “We This is called upselling.

SaaS 98