ShepHyken
OCTOBER 26, 2021
Shep Hyken interviews Dan Balcauski, founder and principal consultant for Product Tranquility , where he focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Customer First, Business Second. Defining Success from the Customer’s Perspective. We need to understand the full journey.
ChurnZero
MAY 4, 2023
There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk.
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Satrix Solutions
JUNE 10, 2021
With B2B companies, loyal customers are especially valuable. Reasons B2B Referral Programs Fail. However, to capitalize on the benefits of a referral program it’s important to recognize that generating high-quality B2B referrals requires a lot of effort. How Do You Ask for a B2B Referral?
Satrix Solutions
FEBRUARY 12, 2020
Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. This article was originally published by Gainsight.
CustomerSuccessBox
MAY 2, 2022
As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. Any aspiring SaaS startup must develop a solid marketing strategy.
TeamSupport
JULY 27, 2020
This proves particularly important with B2B (business-to-business) relationships using an MRR (monthly recurring revenue) model since those customers tend to be higher value, thus more critical to retain. There is an indication that the intent to purchase B2B software might be settling out according to a recent survey by TrustRadius.
CustomerSuccessBox
OCTOBER 19, 2021
If you are a B2B SaaS company, you will have a multi-layered education process. Once you’re clear about what they want to achieve, it’s time to consult them, guide them, and help them reach their desired goal. The post How can the Customer Success Manager consult and educate customers? Customer Education changes behavior.
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