Why is Customer Retention Important for B2B SaaS Business?
CustomerSuccessBox
MARCH 25, 2021
In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC). In fact, as per industry statistics, boosting customer B2B retention by 5% increases profits by up to 95%. Upsell, Expand, and Grow. Banking: 75%. Can we achieve a 100% retain rate?
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