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Episode 1: Introduction | Tethr Learning Series – The four “D’s” of better B2C sales performance

Tethr

This material originally appeared as part of our Learning Series podcast on B2C sales. Welcome to the Tethr Learning Series, The four “D’s” of better B2C sales performance. In the HBR article , we shared the findings from a large study that we ran. Listen to the original here. Why do this research at all?

B2C 118
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Episode 3: Prescribe, don’t diagnose | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re unpacking some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. We discussed this idea of disqualifying aggressively, and we found that almost a third of the inboundsales” volume was from customers who had no intent to buy anything.

B2C 101
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Episode 4: Dig into objections | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. And one of the key behaviors in The Challenger Sale was the first key behavior is that they teach the customer something new, they bring new insight to the table.

B2C 100
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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision.

B2C 98
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Episode 3: Prescribe, don’t diagnose | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re unpacking some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. We discussed this idea of disqualifying aggressively, and we found that almost a third of the inboundsales” volume was from customers who had no intent to buy anything.

B2C 62
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Episode 3: Prescribe, don’t diagnose | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re unpacking some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. We discussed this idea of disqualifying aggressively, and we found that almost a third of the inboundsales” volume was from customers who had no intent to buy anything.

B2C 62
article thumbnail

Episode 4: Dig into objections | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. And one of the key behaviors in The Challenger Sale was the first key behavior is that they teach the customer something new, they bring new insight to the table.

B2C 62