Choosing Between CSAT, NPS or CES: Why it Does Not Matter
COPC
MAY 19, 2023
Consultants have set up entire businesses profiting from this discourse. The Harvard Business Review article The One Number You Need to Grow also helped to popularize NPS. A 2020 Fortune article estimated that nearly two-thirds of all Fortune 1000 companies use NPS. You can read more about CES in this article.
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