Choosing Between CSAT, NPS or CES: Why it Does Not Matter
COPC
MAY 19, 2023
Consultants have set up entire businesses profiting from this discourse. The best practice is to measure both the percentage of customers that are satisfied and the percentage that are very dissatisfied. The Harvard Business Review article The One Number You Need to Grow also helped to popularize NPS. However, COPC Inc.
Let's personalize your content