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How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform

AWS Machine Learning

However, as a new product in a new space for Amazon, Amp needed more relevant data to inform their decision-making process. Part 1 shows how data was collected and processed using the data and analytics platform, and Part 2 shows how the data was used to create show recommendations using Amazon SageMaker , a fully managed ML service.

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Gone Virtual: Recap of the CETX Conference

Callminer

While it may not have been our typical, in-person experience filled with cocktail hours and outdoor activities, there was no shortage of entertainment and powerful and engaging insight from the customer experience (CX) and contact center industry’s most influential leaders, and hands-on practitioners. The great online kick-off.

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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Just 10 years ago, marketing technology platforms like Marketo and HubSpot had just been founded and were in their primal stages. How much data? Here’s why…. million posts per minute.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

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How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker

AWS Machine Learning

Affinities are computed either implicitly from the user’s behavioral data or explicitly from topics of interest (such as pop music, baseball, or politics) as provided in their user profiles. This is Part 2 of a series on using data analytics and ML for Amp and creating a personalized show recommendation list platform.

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Automate caption creation and search for images at enterprise scale using generative AI and Amazon Kendra

AWS Machine Learning

Fine-tuning the model on custom fashion data such as fashion images along with text describing the attributes of fashion products can be used to generate metadata that then improves a user’s search experience. Marketing – Another use case of image search is digital asset management.