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Your Perfect Key Account Management Solution: Build versus Buy

Kapta Customer Success

67% of businesses are prioritizing customer retention over new customer acquisition. If your business is making this shift, you’re likely interested in identifying the best tech to support your key account management team.

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Account Management Is a Team Sport | Key Account Management

Kapta Customer Success

Account managers can’t succeed by flying solo. Customer retention and growth is a team sport that doesn’t work when done in isolation. Trying to do it alone is a losing proposition that keeps you stuck in vendor status in the eyes of the customer.

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Five Best Customer Retention Software Solutions for Customer Success

Totango

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn.

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Key Account Managers: How to Identify Cross-Sell and Upsell Opportunities

Kapta Customer Success

As businesses strive to do more with less, customer retention and expansion is the way to go. This allows you to spend less on costly new customer acquisitions while protecting the 20% of your existing customer base that generates up to 80% of your revenue. Looking to hit your business growth goals this year?

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Seven Deadly Sins of Key Account Management and How to Avoid Them

Kapta Customer Success

In today’s marketplace, customer retention is dependent on customer outcomes. In fact, the best predictor of customer retention is measurable customer results.

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Making Personalization the Center of Your Customer Retention Strategy like Spotify

SharpenCX

Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%. They have growing customer retention despite more competitors on the playing field.

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How to Execute a Churn Analysis for Account Managers

Kapta Customer Success

More importantly, you should always be focused on your customers and how you can improve their experience with your brand and products or services. This starts with tracking your churn rate versus customer retention and running churn analysis to discover what's causing customers to go to the competition — and change it.