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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Regularly update training materials based on customer feedback. Encourage shadowing experienced account managers who can disseminate their best tips and tricks.

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Voice of the Customer (VoC) Feedback: Everything You Need to Know

GetFeedback

The most critical element to improving your company is not having a visionary CEO, leaders who have “been there/done that,” or teams working long hours to deliver the product: it’s actively capitalizing on the voice of the customer feedback. Voice of the customer feedback is any comment or concern given by a customer to your company.

Feedback 121
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How To Create a Winning B2B Customer Service Strategy

Global Response

Although customer service is often focused on in B2C companies, it’s just as important—if not more so—in B2B companies. While B2B sales are commonly talked about, B2B customer service is often overlooked, even though customer service is just as essential for B2B sales as B2C (Business-to-Consumer) sales.

B2B 62
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Planning your sales career: How to land a top sales job?

JustCall

Key Account Manager: A key account manager is an entry level to mid level sales job. One of the main objectives of a key account manager is to develop trust relationships with clients so they don’t end up turning to competition. Hands-on experience in handling multiple client accounts. 5+ years of experience in sales.

Sales 52
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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? Let’s take it one step further. In the process, they would beat out their competition.

Sales 99
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Why a VOC program is vital to your B2B business – by Kimberly Holbrook

ijgolding

So understanding the Voice of the Customer and using feedback to inspire meaningful change is paramount. VoC has been an invaluable tool in the B2C for many years. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. WHY VOC WORKS WELL FOR B2B.

B2B 74
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How B2B Brands Drive Online Reviews

GetFeedback

Online reviews are essential in both B2B and B2C contexts. However, the nature of B2B sales creates certain challenges that companies don’t have to worry about with B2C. Each buyer persona should be accounted for. Then there’s the difference between B2B and B2C products themselves. Email Campaigns.

B2B 68