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Qualitative vs Quantitative Data: What Yields the Best Results and When

ProProfs Blog

All these decisions are now made after they collect customer feedback and research every factor that might be responsible for the success or failure of the venture. The 2011 movie “Moneyball” documented the introduction of this in Major League Baseball. This data-driven model has even found its way into other industries.

Surveys 97
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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

This scenario brings up two of our focuses at PeopleMetrics—the prospect-to-customer experience and customer experience metrics. And what metrics will enable that support? If REI wants to ensure focus on non-members and members, they’ll have to include additional metrics in their performance assessments. See you soon.

Sales 79
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The Challenger Sales Model: A Beginner’s Guide

JustCall

This model was first proposed in the book The Challenger Sale: How To Take Control of the Customer Conversation by Matt Dixon and Brent Adamson in 2011. You could talk about the revenue lost or cost to the business or any other metric that makes the prospect feel concerned about the problem. So, don’t hold back. Emotional Impact.

Sales 52
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100+ Customer Experience Stats to Prepare for 2023

CCNG

Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. Oracle, 2011) Customers who had a very good experience are 3.5x

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. Retention: How likely are you to renew your [contract]?

Surveys 59
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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

Once everyone is on board, it’s time to create some baseline metrics and goals and then determine what the ROI needs to be based on the program qualifications being set in place. Metrics/Key Performance Indicators (KPIs) to measure the goals and objectives. Social media metrics. Costs of Investment.

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Evolution of the support rep: from outsourced to in-office

Kayako

Customer feedback doesn’t make it back to your company. Customer feedback can be a goldmine for product and marketing teams. The support team is getting instructions from you, but they’re not sending any feedback back to you. The tools and metrics aren’t aligned.