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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). It’s part of the brand and its relation to Customer Experience. Then, it can become experience-specific. As you can see, there is at the bottom, a Destroying Cluster.

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To Mark the Spot with Benchmarking or Not?

CX Journey

Are you focusing on a benchmark that may not or may no longer be a valid mark to strive for? I recently came across the following Chinese parable, and as I often do, wondered how this story might apply to customer experience measurement and management initiatives. So how do we tie this story to customer experience?

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Kerching! Banking and Financial Services Top UK Customer Satisfaction League

CSM Magazine

The banking and financial services sectors have the best levels of customer service satisfaction in the UK – that’s according to Bright, which today released the results of its first ever ‘Industry Satisfaction Survey’, via its latest Customer Experience Report. Media: 81%. Housing: 77%.

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CX Pros to Advance Careers and Programs at New Training and Certification Event

CSM Magazine

MaritzCX has announced CXMasters™, an intensive career development event for customer experience (CX) professionals who want to expand and validate their skills, increase customer loyalty, and earn professional recognition. The courses address material for beginner, and intermediate-to-advanced customer experience knowledge.

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What’s the Deal with Air Canada?

Fonolo

This certified airline rating system is recognized as an industry benchmark of airline standards in airport and cabin staff services’ onboard products; and business-class lounge offerings. In 2007, it was the first in North America to introduce mobile check-in with electronic boarding passes. Successful case studies.

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5 Questions to Gauge Customer Adoption

Education Services Group

Unless you’re one of the first people to buy an iPhone, way back in 2007, there was probably a time when you thought a smartphone was unnecessary. As with any adoption metric, there’s no hard-and-fast answer for how often customers should be logging in. How Many Features is the Customer Using?

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5 Questions to Gauge Customer Adoption

Education Services Group

Unless you’re one of the first people to buy an iPhone, way back in 2007, there was probably a time when you thought a smartphone was unnecessary. As with any adoption metric, there’s no hard-and-fast answer for how often customers should be logging in. How Many Features Is The Customer Using?