Is Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?
Beyond Philosophy
JULY 13, 2021
When I was writing my first book, Building Great Customer Experiences , back in 2002, I interviewed a source from BMW who said something I never forgot: “We don’t have any ‘Only-ers’ in our organization.” ” He meant that no employee did only one thing, like be an engineer or a sales associate.
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