Key Account Managers: How to Identify Cross-Sell and Upsell Opportunities
Kapta Customer Success
JANUARY 8, 2024
Looking to hit your business growth goals this year? As businesses strive to do more with less, customer retention and expansion is the way to go. This allows you to spend less on costly new customer acquisitions while protecting the 20% of your existing customer base that generates up to 80% of your revenue.