Make Sure Your Call Center is a Good Value, Not Cheap
Outsource Consultants
JUNE 12, 2018
An article by Gautam Mahajan discusses customer value, and how the author feels there are often misconceptions about customer value. The following items provide a brief summation of these misconceptions: 1) Companies focus on key terms like “customer experience” or “customer journey” since they’re trendy, but they often don’t know how it relates to ROI. 2) Businesses assume that satisfaction is the main reason people buy from one company over the other, but Mahajan argues that it normally comes
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