Beyond Philosophy

APRIL 5, 2024

Customer emotions heavily influence experiences and motivate actions, yet these motivations are often hidden, even from the customers. Organizations must uncover these hidden motivations to serve their customers better. The importance of uncovering hidden customer motivations for effective business strategies.

Customer emotions 222

Customer emotions Marketing Customer Experience Management 222

Beyond Philosophy

DECEMBER 20, 2019

Customer emotions have a strong influence on your Customer Experience outcome. From our research in our global Customer Experience consultancy, we know that over 50 percent of experience is about how a customer feels. . Organizations don’t consider customer emotions enough.

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Customer emotions Consulting Consulting Call Center 392

Beyond Philosophy

FEBRUARY 9, 2024

Bob Black, one of our avid podcast listeners, likes our concepts about eliciting particular customer emotions. But he doesn’t know how to do that in practical steps. Numerous organizations struggle with eliciting specific emotions in their customers. So, this episode gives them to him. Bob isn’t alone.

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Customer emotions Sales Technology Customer Experience 222

Beyond Philosophy

FEBRUARY 15, 2024

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. However, he hasn’t the faintest idea of how to do it from a practical sense. In my experience, many organizations fail to evoke a specific customer emotion. The bottom line is this.

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Customer emotions Call Center Customer Experience Customer Support 222

Beyond Philosophy

OCTOBER 22, 2015

This fact is important because when you can predict emotions, you can also plan for them in your Customer Experience. Why do we need to plan for emotions? Over 50% of any Customer Experience behavior is driven by emotions. Simply put, because then we can manage them in others when necessary.

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Customer emotions Airlines Consulting Consulting 401

Beyond Philosophy

DECEMBER 5, 2020

The Five Rules for Measuring and Managing Customer Emotions. Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Incorporating ways to measure and manage customer emotions is critical for your business strategy today. How can we help?

Customer emotions 195

Customer emotions Journey mapping Management Consulting 195

Beyond Philosophy

JULY 13, 2023

From a strategic standpoint, organizations are losing opportunities to improve their ability to enhance their Customer Experiences with this impressive and impactful technology and, well,…building them wrong. For example, a large telecom company designed an AI system to identify customer churn. Behavioral science can help here.

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Customer emotions Education Customer Experience Analytics 359

Beyond Philosophy

APRIL 11, 2024

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. So, what does a job to be done have to do with customers?

Customer emotions 195

Customer emotions Marketing Personalization Sales 195

Beyond Philosophy

OCTOBER 28, 2014

All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. Why Systems Matter to Your Customers.

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Customer Experience Customer centricity Scripts Customer emotions 300

Beyond Philosophy

JULY 2, 2020

In this issue, we will discuss how to avoid being one of them. We use research called Emotional Signature Edge® that can find these hidden gems and provide you a target to hit with your revised and reimagined customer experience. What customers say they want and what they really want are often different things.

Customer Experience 488

Customer Experience Airlines Journey mapping Consulting 488

Beyond Philosophy

OCTOBER 9, 2017

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless unless you know how to use this information to improve your business outcome. You have an Emotional Signature right now.

Customer emotions 365

Customer emotions Consulting Consulting Customer Experience 365

Beyond Philosophy

OCTOBER 6, 2014

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. Where does your experience stop? Why or why not? Where does it start?

Customer Experience 387

Customer Experience Customer centricity Journey mapping Consulting 387

Beyond Philosophy

JULY 29, 2021

My global Customer Experience consultancy, Beyond Philosophy, has been recognized by Financial Times as one of the leading management consultancy organizations for the past three years. People have asked me how I did it, to which I quickly reply, “loads of bribery.” I have used them many, many times.

Customer Experience 222

Customer Experience Consulting Consulting Customer centricity 222

Call Center Weekly

NOVEMBER 6, 2017

Lately, there has been great emphasis placed on customer experience, and customer journey mapping. Through insights gained, we in customer service are aware of the importance of utilizing soft skills to better enhance a customer's experience, as well as improving the level of service and support.

Customer emotions 174

Customer emotions Journey mapping Technology Marketing 174

Beyond Philosophy

AUGUST 31, 2016

Many companies are attempting to improve their Customer Experience focus on some of the right things and then ignore the others. So while the vast majority of companies today know that putting the Customer at the heart of everything they do is important, when it’s time to do it, they are flummoxed.

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Customer emotions Education Consulting Consulting 279

Beyond Philosophy

JULY 13, 2016

Consorsbank, Lufthansa, and Zalando—three very different companies—have both undertaken a Customer Experience improvement program. Whilst they each have their unique challenges, their insight on Customer Experience shows us the common obstacles that all of us face when tackling such an important facet of our business.

Customer Experience 278

Customer Experience Airlines Banking Customer centricity 278

Beyond Philosophy

NOVEMBER 4, 2014

Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. How it smells affects how it sells. Using smells in your Customer Experience is olfactory marketing, and it works. Grocery stores understand this.

Customer Experience 370

Customer Experience Real estate Customer emotions Customer centricity 370

Beyond Philosophy

JANUARY 23, 2015

. “ Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” is designed to help organizations take their Customer Experience to the next level. If you enjoyed this post, you might be interested in the following blogs: Four Ways to Get Customers to Do What You Want.

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Customer emotions Customer centricity Customer retention Consulting 315

NICE inContact

AUGUST 27, 2019

Customer experience is the name of the game today, with more brands competing based on customer experience (CX) as a key differentiator than price or product innovation. As we’ve said before, customer experience comes down to how your customers feel about your brand. 1) Be personal.

Customer emotions 59

Customer emotions CRM Contact Center Average Handle Time 59

ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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Journey mapping Customer emotions Customer effort B2C 175

Enghouse Interactive

JULY 23, 2021

The Peak-End rule states that people remember an experience’s strongest emotion (the Peak) and its concluding emotion (the End). These emotions could be positive or negative. In a contact centre, organisations should understand: What is the Peak emotion of the call? Satmetrix Systems, Inc., About Colin Shaw.

Customer emotions 98

Customer emotions Management Consulting Consulting 98

Beyond Philosophy

MARCH 29, 2016

These results are consistent with what we have learned in conducting customer mirrors. When our consultants stand in the place of customers, they carefully evaluate the subconscious and emotional elements of the customers’ experience as well as the rational and practical ones. Customers Emotions Are Predictable.

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Consulting Consulting Advertising Scripts 283

Beyond Philosophy

MARCH 13, 2021

We know that the most significant influence on a Customer Experience outcome is how a customer feels about it, for good or ill. Therefore, it is essential that you are deliberate about which specific emotion you evoke (for example, we want more good than ill). .” Design that into your Customer Experience.

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Journey mapping Customer emotions Consulting Consulting 282

Beyond Philosophy

APRIL 25, 2024

Their low-price but high-quality story is about how the designers find incremental savings and how their engineers find ways to flat pack the products to reduce shipping costs, and so on. These parts of the Ikea story help people understand how to reconcile this conflicting idea of low price and high quality. Click here !

Customer emotions 195

Customer emotions Engineering Education Personalization 195

Beyond Philosophy

MARCH 1, 2019

A significant influence on your Customer Experience outcome is how customers feel during your experience. In our global Customer Experience consultancy, we say that emotions are over 50 percent of a Customer Experience.

Customer emotions 246

Customer emotions Consulting Consulting Customer centricity 246

Lumoa

AUGUST 25, 2020

How would you rate your customers’ emotional investment in your brand? They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet. And most importantly, if it’s an area you’re struggling in, how can you get better at it? Do they love you?

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Customer emotions Metrics Advertising Customer Experience 83

Beyond Philosophy

OCTOBER 6, 2014

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. Where does your experience stop? Why or why not? Where does it start?

Customer Experience 150

Customer Experience Customer centricity Journey mapping Customer emotions 150

Beyond Philosophy

OCTOBER 6, 2014

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. Where does your experience stop? Why or why not? Where does it start?

Customer Experience 150

Customer Experience Customer centricity Journey mapping Customer emotions 150

Beyond Philosophy

MARCH 17, 2022

I’ve been married to my wife, Lorraine, now for 40 years and made a lot of deposits into Lorraine’s emotional bank account, and vice versa. We bring this concept of the emotional bank account into our work in our global Customer Experience consultancy. I take care of her, and she takes care of me. .

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Banking B2C B2B Construction 195

Beyond Philosophy

AUGUST 30, 2018

Customers that recommend you to other people are the gold-standard of successful Customer Experience. How likely they are to tell their friends and family about you is measured by the Net Promoter Score (NPS), a common metric used by organizations to evaluate their performance in Customer Experience.

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Brand ambassadors Customer emotions Customer Experience Consulting 185

Beyond Philosophy

OCTOBER 15, 2020

Customer Experience , like everything else in the world, is changing. What customers want and what they do is changing, too. He compares where we are for the transformation of Customer Experience as the transition from driving cars with gauges to driving Indy cars. Clues Send Signals in Experiences.

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Customer emotions Consulting Consulting Customer Experience 328

Beyond Philosophy

AUGUST 1, 2019

I believe it is crucial to do more than discuss your theories about Customer Experience strategy. In other words, theories are fascinating but falderal unless you implement them in your Customer Experience. It is the same exercise with customers. A customer walks into a Customer Experience feeling something.

Journey mapping 374

Journey mapping Customer emotions Scripts Consulting 374

Lumoa

FEBRUARY 16, 2023

It will help you gather valuable feedback, identify customer pain points, and work towards better solutions. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business. In This Article: What is Voice of Customer(VoC) and Why Is It Important?

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Feedback Best practices Analytics Surveys 94

Beyond Philosophy

MARCH 4, 2019

Now, machines are developing emotional intelligence as well. The latest developments in this field are changing the way we can measure authentic customer emotions in real time. We discussed how technology and facial recognition are changing how to measure authentic customer emotions in real time on our latest podcast.

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Customer emotions Consulting Consulting Technology 256

Beyond Philosophy

NOVEMBER 24, 2014

For most organizations, just meeting their Customer’s expectations would provide a good experience. To create a great experience you have to define which areas that Customers most value and exceed these aspects of the Customer Experience. Most organizations know what their Customer rational expectations are.

Customer centricity 419

Customer centricity Customer emotions Consulting Consulting 419

Beyond Philosophy

MARCH 12, 2015

When I am reviewing an organization’s experience I am on the look out for this type of irrational behavior as this will give me many clues on how to make it much better. So if Customers aren’t rational all the time, why would you only concentrate on the rational part of the experience? That’s an easy answer though.

Customer emotions 417

Customer emotions Journey mapping Customer centricity Customer retention 417

NICE inContact

OCTOBER 10, 2019

Let’s look more closely at the link between customer experience and customer retention. The statistics behind the emotions. There is a growing body of evidence that suggests customer experience is directly responsible for whether or not a customer stays with a brand.

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Customer retention Customer Experience Customer emotions Contact Center 70