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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

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Customer Success Playbook Tips: Five Proven Tactics

Totango

A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. Plan, analyze, and understand your customer lifecycle.

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The Top Customer Success Factors to Help You Create an Enterprise-Wide Strategy

Totango

The rise of the recurring revenue business model has placed the customer in control of their business partnerships. Customer value is now achieved over repeated cycles of renewal, and the customer can walk away whenever they see fit. This lets you anticipate customer needs and continually provide value: Access to Customer Data.

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How to Gather Customer Insights with CS Software

Totango

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. This metric provides at-a-glance insight into a customer’s likelihood to renew.

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What is Customer Retention Cost?

CustomerSuccessBox

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? They both are of equal significance and when the matter is to retain your loyal customers to have repeat business with you, this metric needs a bit of attention as well. About customer retention cost.

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VP of Customer Success: Roles and Responsibilities.

CustomerSuccessBox

You may supply clients with enough value to keep them around by shifting the focus away from just gaining new customers and instead focusing on helping them achieve their goals. For this to happen, you need a Head of Customer Success. SaaS companies can become scaleable by bringing on a VP of Customer Success from the start.

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Customer Centric Brands: Defining the Future of Business

SmartKarrot

In short, very few businesses of the past were customer centric. With the evolution of technology and our global society, customers are now closer to businesses than ever before. Slowly, companies learned how to harness the power of customer insights. What does customer centric mean?