Remove Customer centricity Remove Customer emotions Remove Personalization Remove Study
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Three Things that Drive Me Mad At Restaurants

Beyond Philosophy

There are three things in particular that drive me nuts at a restaurant, because they blatantly show that the restaurant is not customer centric. When you sheepishly admit that you do not, she studies her sheet of paper for a bit, then consults with another staff member. How to Measure Customer Emotions.

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Is Your Customer Experience Infected?

Beyond Philosophy

Author Roger Dooley, wrote an article called “ The Cootie Effect: Touch, Contagion, and Magical Thinking ” that describes how a recent study found that the perceived value of an object is raised by the perception that a celebrity might have touched it, essentially infecting it with their “cooties.” Cooties and Ebay.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

One study from Duke University estimated that habits shape 45 percent of the choices we make every day, not conscious decision making as you might have thought. This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers.

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Why Customer Experience Research Has Morphed: Focus on Change from Cognitive and Rational to Emotional and Relationship-Driven

Beyond Philosophy

And, to parallel this, academics were actively studying the impact of emotions on various types of perception and decision-making. There has been a great deal of this, on subjects ranging from metaphor elicitation to emotional and personalized weight processing.

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Training Employees on Nonverbal Clues

Beyond Philosophy

When you hear a person (read Customer) sigh, what do you think they are communicating? The University of Oslo researched the motivation and interpretation of sighs in a series of three studies and concluded following about the act of sighing: A sigh typically signifies a negative mood (e.g., Is it sadness? Frustration?

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3 Ways to Tell if Your Customer Relationship is All About You

Beyond Philosophy

There are some signs that your Customer relationship is all about you, or one-sided, and they are easier to spot than you think. Many of the things that make personal relationships fail make your relationship with Customers one-sided. However, Customer Centricity puts the Customer first, not the organization.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.