Customer centricity Customer emotions Marketing Metrics 
Beyond Philosophy
OCTOBER 29, 2020
I was talking to a chief marketing officer (CMO) of a multinational company the other day who wants to change the organization (and believe me, I know this organization; he’s right). I started to talk about how people within his organization needed to understand customer emotions and focus on customer-centricity.
Beyond Philosophy
NOVEMBER 10, 2014
The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?
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VocalCom
AUGUST 7, 2017
Brands nowadays collect a tremendous amount of data on their customers. From purchase history to social media commentary, customer insights may be collected across multiple touchpoints. Through close examination across channels, brands may use such valuable information to create richer customer experiences.
Lumoa
FEBRUARY 16, 2023
By understanding what your customers want and need you can ensure that you are providing them with the best possible service or product which will help you stay ahead in an ever-changing market. When to Use Voice of Customer Before we cover building your own VoC template, let’s talk about when to use this type of analysis.
aircall
SEPTEMBER 22, 2021
Once you’ve gathered the data, you can use certain tools to help with customer feedback analysis. Customer Effort Score (CES). Customer Effort Score (CES) is a customer experience metric that uses a CES survey to measure how easy it was for the customer to interact with your business.
Beyond Philosophy
JUNE 1, 2015
Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? This, as they see it, may be indicative of hope among companies with programs that long-term customer value can be generated.
Lumoa
OCTOBER 31, 2018
The focus on acquisition, scores and fixing issues has been replaced with outside disruption, market ecosystem expectations (i.e. This will push more aggressive change driven by Customer Experience professionals. Organizational alignment will be most critical – both internally and to the market and customer expectations.
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