Customer centricity Customer emotions Customer Experience Enterprise 
Beyond Philosophy
FEBRUARY 5, 2015
They understand that delivering on the tangible and functional elements of value are just table stakes, and that connecting, and having an emotionally-based relationship with customers are keys to leveraging loyalty, advocacy, and brand-bonding behavior. They market, and create experiences, within the branded vision.
Beyond Philosophy
JULY 5, 2015
In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond Philosophy
JULY 11, 2016
If you haven’t gone online with your Customer Experience, too, it’s time. The digital transformation of your present Customer Experience is long overdue. Consider this graph of which devices customers use at home: Nearly everyone has a computer or smartphone, and close to three quarters have a tablet.
JustCall
AUGUST 8, 2023
Using Artificial Intelligence (AI) to improve your customer experience is a benchmark most businesses want to achieve, and probably even surpass today. The North Star for customer-first organizations is building a symbiotic relationship between AI and CX balancing human capabilities and technical skills. billion by 2030.
Beyond Philosophy
OCTOBER 29, 2020
Changing the culture within your organization is vital if you want to deliver a Customer Experience that fosters customer loyalty and retention. I was running a workshop with a utility client many years ago about the concept of Customer Experience. Culture change is not easy.
TechSee
MAY 21, 2019
This customer’s emotions will eventually determine their brand loyalty and likelihood of churning. That’s why monitoring customer emotions is becoming an increasingly important way to improve customer experience. What is emotion analytics? The devotion to emotion.
Beyond Philosophy
NOVEMBER 28, 2016
What wasn’t so completely understood at the time is that that this level of employee commitment and personal investment also positively impacted the employee experience. Customer experience pros can argue back-and-forth about whether a vendor can create deep emotions such as bonding and love in a customer.
Expert insights. Personalized for you.
391 
Let's personalize your content