Remove Chief Customer Officer Remove Feedback Remove Management Remove SaaS
article thumbnail

Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

article thumbnail

ChurnZero Represented in APPEALIE 2020 SaaS Leader Awards

ChurnZero

ChurnZero is proud to have won the APPEALIE SaaS Marketing Leader Award and see many of our customers win the SaaS Customer Success Leader Award. . APPEALIE announced the twelve winners of the 2020 SaaS Leader Awards, a software leadership award honoring the top Marketing and Customer Success executives in the industry.

SaaS 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. However, you should also have a feedback loop to identify when and if those engagements fall short of expectations. Resource consumption.

SaaS 52
article thumbnail

Top 5 ChurnZero Webinars from 2021 to Watch and Share

ChurnZero

Over the last year we’ve created and shared a lot of new content with our Churn Fighting audience that we’re really proud of and have received positive feedback on, especially our thought leadership webinar content. The Right Way to Handle Customer Objections and Negotiations . What’s Next.

article thumbnail

The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. What is customer lifecycle management in plain English?

article thumbnail

The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. What is customer lifecycle management in plain English?

article thumbnail

The Rise of the Chief Customer Officer (CCO) as a Change Agent

SmartKarrot

When it comes to B2B SaaS organizations, there is a growing interdependency on the relationship between the change agent and key decision-makers. The role of CCOs as a change agent in B2B SaaS organization. Establish customer metrics to define the relationship with the existing customers.