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Big Controversy: Should We Stop All Certification Now? Join the Debateā€¦

Beyond Philosophy

Mead says Customer Experience accreditation doesn’t touch these areas. It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journey map, incorporate analytics, and voice-of-customer insight into your organization.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

In some cases that might be the very origin, especially when one of those senior leaders holds the title of Chief Customer Officer or Vice President of Customer Experience. Unless youā€™re committed to that, the mapping would merely be an exercise with no tangible business outcome.

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Q&A: Customer Success Study Results Revealed

ChurnZero

To help make sense of the survey data, give their expert take on what it means for Customer Success teams, and offer up maturity recommendations based on the findings, we invited Megan Macaluso, VP Customer Success & Operations at ESG, and Jay Nathan, Chief Customer Officer at Higher Logic, to join us for a webinar.

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Customer Experience + Marketing: Proā€™s & Conā€™s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.

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Utilities and The State of the Consumer

Maru Group

Electric vehicle sales increased by 81% in the US from 2017 to 2018. Customer journey mapping is also an important tool for utility providers, as it ensures new programs and initiatives are achieving consumer goals. Consumer expectations are driving the future of the industry.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

Activities: Customer segmentation, defined CSM engagement models, defined customer journey maps, alignment between Sales and Customer Success. Key Focus Areas: Get your foundation in order: data and processes People assume that Customer Success is all about relationships and no science. Warning Sign to Level Up.

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Customer Experience + Marketing: Proā€™s & Conā€™s

ClearAction

How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.