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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.

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Customer Centricity Masterclass with Doug Leather

Peter Lavers

Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. The remaining two sessions covered customer-centric strategy development and the transformational journey. Doug Leather.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Jim Iyoob, Chief Customer Officer at Etech Global Services. His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health. Follow on LinkedIn. Follow on LinkedIn.

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10 Questions New Chief Customer Officers Must Ask Themselves

SmartKarrot

Congratulations on becoming the new chief customer officer of the organization. The biggest challenge you will face as the new chief customer officer is that the customer situation has shifted dramatically in the last couple of years. Questions the new chief customer officer must ask themselves.

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Are there any good reasons for delaying a CX listening or improvement programme?

Peter Lavers

If there isn’t the appetite, then it may be better not to raise customer and staff expectations by activating the programme! Don’t forget there’s always an implicit promise of improvement that goes hand in hand with every customer centricity motivated change initiative. Not Another. I Wasn’t Expecting That!

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7 Reasons for Failure When Adopting a Customer First Strategy

C3Centricity

The CEO needs to ask the awkward questions to ensure everyone is embracing a customer-first strategy. CEX #CRM #CustomerFirst #CustomerCentricity #Customer Click To Tweet. It is vital that each employee thinks customer first and ensures that every action and decision they make is customer centric.

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The Vcare Top 50 Customer Care Influencers

Vcaretec

Connect: @RichardDumas Al Hopper Bio: The Al Hopper #CustServ (chat Tues 9pET) & @Social_Path helping our Customers on the path to social. Connect: @AlHopper_ Kate Leggett Bio: VP and Principal Analyst at Forrester Research for CRM and Customer Service. Customer Service, Customer Experience, CRM Cloud.