Attention B2B Players: Omnichannel is Here to Stay
Anexa BPO
OCTOBER 11, 2022
As with most other business models, B2B companies were hit hard by the pandemic and were forced to pivot to a remote model while sales reps were confined to their home offices. Recent research shows that two-thirds of US buyers now opt for non-face-to-face interactions or digital self-service at various stages of the decision journey.
Let's personalize your content