Mindtouch

FEBRUARY 2, 2018

Customer experience is no different. Most customers prefer one support call to two— self-service over having to wait on someone else for answers. In a word: most of us expect customer effort to be as low as possible. Hello, Customer Experience? Sure, you can hire friendly customer service employees.

Customer effort 54

Customer effort Customer Experience Self service Metrics 54

Mindtouch

JANUARY 30, 2018

In the world of customer experience, there’s more than one way to shine a penny. Net promoter score (NPS) , customer satisfaction (CSAT), customer effort score (CES)—each of these KPIs provides useful insights into the customer’s journey. They help us answer questions like: How do customers find our help content?

Customer effort 77

Customer effort Customer retention Surveys Customer Support 77

Mindtouch

SEPTEMBER 18, 2017

Alex presents a bounty of useful information and data about the impact of customer effort on customer loyalty. Indeed, multiple independent research firms have research that states customer effort has the single largest impact on customer loyalty. Alex van Dijk presents Reducing Customer Effort.

Customer effort 59

Customer effort Self service Customer Experience 59

Mindtouch

SEPTEMBER 19, 2017

What’s an effective self-service model? One that improves customer effort , which leads to improved customer loyalty. Bottom line though, it’s about customer effort. How do you achieve an effective customer self-service model?

Self service 66

Self service Customer effort Sales Personalization 66

Mindtouch

MARCH 2, 2018

For customer support and success professionals, there are three that likely come up on a frequent basis: customer effort score (CES), Net Promoter Score (NPS®), and customer satisfaction (CSAT)—the primary customer success KPIs. But what, exactly, is customer effort score? Fair enough. Buy a product.

Customer effort 54

Customer effort Self service Metrics Surveys 54

Mindtouch

MAY 22, 2018

Believe it or not, organizing self-service support content is a lot more difficult than it looks. There are a number of approaches to structuring content that can help stakeholders refine their self-service content strategy to reduce customer effort. Improve content structure, reduce customer effort.

Customer effort 59

Customer effort Self service Construction Engineering 59

Mindtouch

FEBRUARY 28, 2018

Music to our humble ears, as you might have guessed; but it’s also a guiding principle in our approach to self-service support. Though there are many aspects to good self-service strategy, search remains principle among them. Documentation or knowledge gaps have the uncanny ability to quietly increase customer effort.

Customer effort 54

Customer effort Self service Engineering Customer Support 54

Mindtouch

MARCH 15, 2018

These days, the definition of customer education is expanding. More specifically, customer preferences are shifting —across the entire customer journey—toward self-service. What Is Customer Education? Why Self-service Is So Important. Testimonials, use cases, even blog posts.

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Self service Education Customer effort Sales 48

Mindtouch

FEBRUARY 9, 2018

Like most customers seeking self-service , all I know from the outset is that I need help. As we mentioned in our blog post on Strategies for a More Personalized Self-Service Experience , the Whirlpool® product help is a particularly good example of easy-peasy click navigation. I’m here though, so what now?

Customer effort 48

Customer effort Self service Personalization Customer Experience 48

Mindtouch

MARCH 26, 2018

Let’s apply this concept to self-service support. In many ways, psychographic marketing is a form of direct customer engagement —an approach to gaining a deeper understanding about our customers. For example, we might know who is coming to us for self-service support, but do we really know why ?

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Self service Marketing Customer effort Surveys 48

VocalCom

MAY 21, 2018

Customers seek effortless experiences, and the key to satisfying them is by using technologies in ways that serve their needs. Here are five ways to reduce customer effort through the efficient use of contact center technologies. Only then can IVR menus truly serve customers well and save them time.

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Customer effort Technology Interactive Voice Response Big data 48

VocalCom

NOVEMBER 26, 2018

According to a study by Corporate Executive Board, reducing customer effort is key to earning long-term loyalty. The Customer Effort Score, or CES, is an efficient way to measure customer satisfaction and is the KPI your company really needs to keep an eye on. So how can you reduce customer effort?

Customer effort 48

Customer effort Average Handle Time Contact center software Interactive Voice Response 48

Mindtouch

MAY 15, 2018

Reducing customer effort has become a high-priority objective for most companies. Central to improving customer effort scores is useful and timely content. This increases customer effort by making it difficult for customers to find information. But Google itself is not the problem.

Customer effort 48

Customer effort Real estate Engineering Education 48

Beyond Philosophy

AUGUST 13, 2020

There is a significant connection between successful Customer Experiences and the amount of effort they require from customers. We discussed this idea of Customer Effort in a recent podcast, and its related measurement, the Customer Effort Score. . By thinking, I mean rational thinking. .

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Customer effort Government Consulting Consulting 458

SmartAction

MAY 6, 2019

This is the third of a five-part blog series that outlines the Five Best Practices for AI Self-Service Without Compromise. Gartner predicts that customers soon will prefer using speech-driven interfaces to other forms of self-service when given a choice. Read Part 1 and Part 2 first!

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Self service Virtual Agent Best practices Contact Center 44

Beyond Philosophy

DECEMBER 28, 2023

Mead says that he believes AI will reduce customer effort in experiences. He predicts that customers can ask, “Hey! When he works for a company, he makes it clear that he owns every interaction a customer has with a company, self-service or human, in every channel and every life cycle stage.

Airlines 222

Airlines Self service Call Center Personalization 222

SmartAction

MAY 9, 2019

This is the fourth of a five-part blog series that outlines the Five Best Practices for AI Self-Service Without Compromise. Gartner predicts that customers soon will prefer using speech-driven interfaces to other forms of self-service when given a choice. Read Part 1 , Part 2 , and Part 3 first!

Self service 43

Self service Virtual Agent Contact Center Best practices 43

SmartAction

MAY 6, 2019

This is the third of a five-part blog series that outlines the Five Best Practices for AI Self-Service Without Compromise. Gartner predicts that customers soon will prefer using speech-driven interfaces to other forms of self-service when given a choice. Read Part 1 and Part 2 first!

Self service 40

Self service Virtual Agent Best practices Contact Center 40

Toister Performance Solutions

MAY 7, 2020

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites. The research started as a quest to discover the most effective ways to delight customers. What is customer effort?

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Customer Service Self service Wireless Customer effort 111

Mindtouch

MARCH 16, 2020

Failing to empathize with your customers can end up being counterproductive, especially for the managers and directors charged with keeping tabs on customer journey KPIs within the contact center. Examining the journey through the customer’s eyes . Customer Effort Score (CES). Download the free ebook.

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Self service Abandon rate Customer effort Contact Center 105

Mindtouch

FEBRUARY 23, 2018

Today’s savviest businesses are embracing the importance of a self-service strategy. It makes sense, when you consider the data: 71% of customers want the ability to resolve issues on their own. That, and the crucial ways self-service can impact customer support KPIs. How does content fuel ticket deflection?

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Self service Customer effort Engineering Chatbots 54

Nicereply

JANUARY 4, 2023

Let’s go into 5 ways you can provide and maintain excellent customer service and reduce your support expenses at the same time. Get the most out of self-service and AI solutions. Pandemic-driven self-service and AI adoption continue to grow. For basic issues, most consumers would prefer self-service options.

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Customer Service Chatbots Self service Surveys 59

Mindtouch

MARCH 21, 2018

Without quick and easy access to relevant documentation and product help, the customer experience can suffer. This creates frustration, high customer effort , even product abandonment. Companies are increasingly placing product help at the forefront of their customer experience strategies.

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Self service Analytics Feedback Customer effort 59

Mindtouch

APRIL 5, 2018

Chatbots are, and will remain, a big part of self-service customer support. For whatever reason—be it convenience or the rise of certain technologies—more and more people prefer chat for their self-service interactions. It requires a more comprehensive self-service strategy.

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Chatbots Self service Customer Support Customer effort 60

Aspect

OCTOBER 15, 2019

We’ll be discussing Tools to Reduce Customer Effort and Maximize Engagement. Join me to learn how to make the customer experience highly personalized by using rich self-service, customer preferences, proactive engagement and past interactions to reduce customer effort and guide inquires.

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Personalization Self service Customer effort Best practices 48

Mindtouch

JANUARY 24, 2018

What if knowledge managers could refocus in a few fundamental areas, boost Net Promoter Score, and improve the customer self-service experience overall? It starts with asking the hard questions—taking an unflinching inventory of the support content experience we’re putting our customers through. Bad Net Promoter Score?

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Management Self service Customer effort Engineering 48

Nicereply

OCTOBER 12, 2021

Asking questions that you already have the answer to can hurt customer experience by increasing the customer effort required to resolve their issue. They allow an agent to follow the steps and recreate a customer’s actions accurately. Which tools do agents regularly access to find information to help close tickets?

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SaaS Self service CRM Feedback 118

Mindtouch

MAY 24, 2019

Content channels are splintering based on customer demand. Some key stats from Gartner about self-service illustrate the influence of customer self-service expectations : 15% support interactions will be handled via artificial intelligence by 2021 – a 400% increase from 2017. Download the Free Ebook.

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Self service Chatbots Metrics Feedback 84

Mindtouch

JUNE 7, 2018

Regardless of what motivates the call for reducing customer effort —be it survival, a genuine interest in customer well-being, or some mixture of both—getting to know customers better requires more than empathy. Indicators of a high customer effort experience. Silos abound.

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Journey mapping Customer effort Self service Call Center 60

Nicereply

JUNE 10, 2021

So step one was working to change the mindset to a more holistic view of the customers’ needs. She asked herself: How do we change things in the product and support systems to improve self-service and reduce customer effort?

Customer Support 59

Customer Support Customer Experience Self service Customer effort 59

Mindtouch

FEBRUARY 14, 2018

This was a key takeaway at The Customer Focus Effect, where MindTouch had the opportunity to sit down with leaders from Customer Support and Customer Success. Topics ranged from customer loyalty and scalable direct engagement to new approaches to lowering customer effort. What problems are they having?

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Self service Customer centricity Customer effort Customer Support 54

Mindtouch

FEBRUARY 21, 2018

It’s very similar to the way traditional online self-service experiences begin. A Significant Self-service Opportunity. Remember, 75% of consumers will move to another channel when online self-service fails. Think about how many voice-assisted interactions begin: Alexa, how do I … ? Alexa…?

Self service 63

Self service Engineering Customer effort Technology 63

VocalCom

FEBRUARY 12, 2018

Convincing customers to use new apps is therefore a major challenge. Rather, it makes more sense to simplify the mobile experience in other ways that reduce customer effort. Be sure to present your secure methods clearly so that customers know exactly how you are taking steps to protect them. Enable self-service.

Contact center software 86

Contact center software Self service Interactive Voice Response Contact Center 86

Mindtouch

FEBRUARY 1, 2018

And customer satisfaction (CSAT) surveys help measure a customer’s contentedness before, during, and after they interact with the support team. If you’re noticing an uptick in poor CSAT scores, take a look at your agent productivity, ticket deflection strategy, and self-service experience.

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Journey mapping Self service Customer effort Metrics 63

GetFeedback

MAY 17, 2018

So how is this innovation and growth affecting customer support as a whole? Zendesk explores the ins & outs of modern service in their latest report. 91% of consumers will use a self-service knowledge base if provided. The post How Modern Support Impacts Customer Satisfaction appeared first on Blog - GetFeedback.

Morale 83

Morale Self service Surveys Customer effort 83

Mindtouch

JANUARY 23, 2020

Savings from agent efficiency and prevented field service calls : A global B2C consumer goods manufacturer estimated that its MindTouch-powered self-service content was making agents more productive and preventing service calls, saving the company $20 million to date. TALK TO YOUR CUSTOMER SUCCESS MANAGER.

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Metrics B2C B2B Self service 62

Mindtouch

APRIL 26, 2018

Companies that don’t make at least some of their documentation public are likely missing a huge opportunity for self-service. Correction: their customers are definitely missing out on the opportunity to help themselves. That’s a self-service fail. It makes it easier for customers to find the answers themselves.

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Self service Customer effort Education Customer Support 48