5 Self-Service Pitfalls That Increase Customer Effort
FEBRUARY 15, 2018
Self-service for the sake of self-service just isn’t enough. Because the truth is, your self-service experience probably isn’t as good as it could be. And hidden sticking points could be leaving customers dissatisfied, frustrated, and hampering your aspirations for blockbusting, show-stopping ticket deflection. What follows is a list of common self-service fails to avoid. Let’s start simple: good self-service content is written well.