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There’s No Such Thing as a Perfect Journey Map

Nicereply

Rather than treating your customer journey map like a static resource or a museum piece, treat it as an active, living example of what your team is doing. It feels like, in the past year, customer journey mapping has become the hottest thing since sliced bread. Customers are ever-changing.

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What You Need to Know to Reduce Customer Effort in 2019

360Connext

One thing we predict will not change for a long time is the need to reduce customer effort. Customer Contact Week’s report is filled with great tips and facts to help you create better experiences. We’ve been talking about ways to reduce customer effort for a while now. Which trends will matter?

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How Marketing Teams Can Use a Customer Journey Map for Better Customer Feedback

Nicereply

Customer journey map is incredibly useful when it comes to providing companies with deeper insights into customer experiences, but how do you create and leverage it? How a Customer Journey Map drives Customer Feedback. Customer journey maps are timelines that highlight key customer experiences.

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6 Key Advantages of Customer Journey Maps

VocalCom

Understanding your customers’ needs begins with taking their perspective. Many brands are turning to customer journey maps to gain insights into the customer experience and devise innovative solutions for making it better. Here are six key advantages of creating customer journey maps.

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The Most Important Rule of Journey Mapping

CX Journey

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation.

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What You Need to Know to Reduce Customer Effort in 2019

360Connext

One thing we predict will not change for a long time is the need to reduce customer effort. Customer Contact Week’s report is filled with great tips and facts to help you create better experiences. We’ve been talking about ways to reduce customer effort for a while now. Which trends will matter?

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Hey! You Got Your Metrics in My Journey Map!

CX Journey

Image courtesy of Betty Crocker Recipes Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 11, 2015. At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps.