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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. Sales : Sales teams can use customer segmentation to group prospects and customers based on propensity to buy, potential transaction value and upsell opportunities. Six Best Practices for B2B Customer Segmentation.

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5 Text Messaging Best Practices for Your SMS Strategy

aircall

When was the last time you asked yourself if your business had a good SMS strategy? With best practices for text messaging, your customer-facing teams will provide better service, while your sales and marketing teams can better interact with leads on a more personalized scale to more efficiently close deals.

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Why Customer Expansion Should Be A Critical Component of Your Growth Strategy

Totango

Did you know that 70% of revenue in a subscription-based business comes from existing customer renewals and upsells? In order to ensure renewals and maximize upsell opportunities, it’s important to consistently provide value throughout the entire customer journey. Customer Expansion at its Core .

Upselling 111
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5 Best Practices to Encourage Customer-Centric Growth

Totango

This represents a shift from bygone eras when growth strategies were more sales-focused. What makes customer-centric growth so valuable for modern enterprises—and how can you create an effective strategy to promote it? Customer-centric growth puts customers at the heart of your business strategy. What is Customer-Centric Growth?

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Customer Retention Metrics: The Metrics That Matter

Totango

Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer retention metrics have the biggest impact on your business? Because customer health score is a complex metric, calculating it involves an advanced algorithm.

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

Distinguishing between these two metrics can provide insight into the health and success of your company, so let’s take a deeper look into what each metric is, how to calculate them, and how to apply them. Learn how Totango can help you create a winning strategy to propel your business forward and claim victory. Calculate it!

Upselling 108
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5 Best Practices to Encourage Customer-Centric Growth

Totango

This represents a shift from bygone eras when growth strategies were more sales-focused. What makes customer-centric growth so valuable for modern enterprises—and how can you create an effective strategy to promote it? Customer-centric growth puts customers at the heart of your business strategy. What is Customer-Centric Growth?