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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. Sales : Sales teams can use customer segmentation to group prospects and customers based on propensity to buy, potential transaction value and upsell opportunities. Six Best Practices for B2B Customer Segmentation.

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The ROI of Agentic AI: Practical Strategy and KPIs

TechSee

In this post we will explore the best practices and strategic considerations when determining your core objective: projecting the ROI of Agentic AI. This metric is a key driver of long-term growth and brand loyalty. However, before investing in breakthrough innovations, leaders must first define their goals.

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How to hold customers accountable, and other outcomes based customer success best practices

ChurnZero

Outcomes based customer success, a strategy that focuses on ensuring customers achieve their desired outcomes, sounds intuitive. That’s especially true when it comes to aligning everyone on outcomes and gathering the data to track and measure them, which requires a set of outcomes based customer success best practices.

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5 Text Messaging Best Practices for Your SMS Strategy

aircall

When was the last time you asked yourself if your business had a good SMS strategy? With best practices for text messaging, your customer-facing teams will provide better service, while your sales and marketing teams can better interact with leads on a more personalized scale to more efficiently close deals.

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Why Customer Expansion Should Be A Critical Component of Your Growth Strategy

Totango

Did you know that 70% of revenue in a subscription-based business comes from existing customer renewals and upsells? In order to ensure renewals and maximize upsell opportunities, it’s important to consistently provide value throughout the entire customer journey. Customer Expansion at its Core .

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5 Best Practices to Encourage Customer-Centric Growth

Totango

This represents a shift from bygone eras when growth strategies were more sales-focused. What makes customer-centric growth so valuable for modern enterprises—and how can you create an effective strategy to promote it? Customer-centric growth puts customers at the heart of your business strategy. What is Customer-Centric Growth?

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Customer Retention Metrics: The Metrics That Matter

Totango

Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer retention metrics have the biggest impact on your business? Because customer health score is a complex metric, calculating it involves an advanced algorithm.