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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. What Is B2B Customer Segmentation?

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Customer Data Management: Benefits & Best Practices

OctopusTech

Customer data nowadays is one of the most important types of data that are used by various businesses to optimize and improve their sales and marketing efforts. A company needs to understand how its potential customers think and understand in reaching the last stage of the sales funnel. What is Customer Data Management?

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Sales Team Training: Best Practices to Empower Your Sales Reps

aircall

Have you ever looked at a high-performing sales team and wondered what kind of sales team training empowered them to be the best? spend over $70 billion on sales training every year. As you develop your sales team training program, you’ll need to have a good understanding of the purpose and goals of the training.

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Call Center Outsourcing: Pros, Cons, and Best Practices

OctopusTech

With this comprehensive guide, you will discover the pros, cons, and best practices performed by outsourced call center services. It helps them to focus on sales, marketing, product and service development, and other business operations. In addition to this, they are also trained in upselling techniques.

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5 Best Practices to Encourage Customer-Centric Growth

Totango

This represents a shift from bygone eras when growth strategies were more sales-focused. While sales are always an important facet of any growth strategy, customer-centric growth means also emphasizing customer retention. 5 Best Practices for Customer-Centric Growth. 5 Best Practices for Customer-Centric Growth.