Pointillist

SEPTEMBER 10, 2020

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

Personalization 128

Personalization Interactive Voice Response Enterprise Upselling 128

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer centricity 59

Customer centricity Marketing Journey mapping Enterprise 59

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Annette Franz is the Founder and CEO of CX Journey Inc. Amarachi Ogueji. Annette Franz.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

SmartKarrot

MAY 13, 2022

Earlier advertisements were product-centric internet paved the path to making it customer-centric. #3 3 Mobile Phone – The introduction of mobile phones to the general masses compelled businesses to pay more attention to customers’ individuality. Now, customers are getting more attention than ever.

B2B 10

B2B Advertising B2C Technology 10

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. Journey Mapping.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90

Pointillist

APRIL 17, 2019

In this post, I’ll review the pros and cons of six major categories: customer data platforms, business intelligence software, customer analytics tools, digital experience platforms, journey mapping tools, and customer journey analytics software. What are Customer Analytics Tools?

Analytics 51

Analytics Journey mapping Multichannel Government 51

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

B2B 62

B2B Feedback B2C Enterprise 62

SmartKarrot

OCTOBER 1, 2021

In today’s fast-paced business world, there is an increasing focus on providing a customer-centric experience by providing a personalized customer experience. A customer-centric mindset is crucial because $98 billion is left on the table every year by organizations that fail to provide simple customer experiences.

Customer centricity 11

Customer centricity Customer Experience Journey mapping B2B 11

ClearAction

MAY 28, 2015

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

Customer Experience 110

Customer Experience Journey mapping Surveys B2C 110

ClearAction

AUGUST 21, 2016

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. See the math problem here?

Customer Experience 54

Customer Experience Journey mapping Surveys B2C 54

REVE Chat Blog

NOVEMBER 21, 2019

Actually developing the interest to that extent that in customers that they will contact you to acquire more information and perhaps even end up with a purchase. Understanding the process and stages behind a lead generation funnel are very important as it helps to focus your sales efforts to turn your prospects into customers.

Best practices 77

Best practices B2B Sales Chatbots 77

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. You can foster a customer-centric culture by doing this. Like what you are reading?

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

RichCall

SEPTEMBER 13, 2017

@Donna Peeples , Customer Experience Strategist. Bruce Temkin , a customer experience transformist. Wade Wiant , Vice President of Sales and Channels at Mediu. take responsibility for customer communications rather than these being driven by individual departments’ internal timescales and goals. Customer Journey Maps.

Contact Center 64

Contact Center Technology Benchmark Chatbots 64