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Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

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22 Customer Service & Customer Experience Managers Share the Best Ways to Handle a Disgruntled Employee

Callminer

Leveraging interaction analytics software not only provides insights into your employees’ performance, but it also offer clues about employee satisfaction, enabling managers to take proactive action before a dissatisfied or disgruntled employee becomes a more serious concern. She graduated from Stanford University and Harvard Business School.

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Customers on a Roll: Netsmart, ThoughtSpot, Kareo, Code42, RichRelevance

Mindtouch

ThoughtSpot provides an analytics platform (relying heavily on artificial intelligence) that helps enterprise-level businesses navigate the digital transformation. More personalization? The World Economic Forum (WEF) recently named ThoughtSpot to the world’s 61 most promising Technology Pioneers 2018. Yes, please. You do now!

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Scary but True, Pt. 1: How Marketing Gets Out-Marketed

Mindtouch

How stoked do you think the first person was who came up with the “Free Car to the Last Person Touching It” campaign? your product documentation. Thanks to a sweet setup in Google Analytics , we’ve got a complete picture of how our company’s website is interacting with our MindTouch Success Center.

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How to Make Help Content Your Best Billboard

Mindtouch

This kind of product-centric content management strategy can frustrate customers and leave little room for a personalized approach. The key to targeted, engaging product documentation is relevance. Instead of forcing your product documentation into an unnatural structure, organize it to follow the natural segmentation of your business.

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B2B Sales Strategy: A Guide to Woo Modern-Day Buyers

JustCall

In the yesteryears, a B2B buyer’s journey was rather straightforward – you begin with cold calling, identify the decision maker, meet in person, and close the deal. The first stage of any B2C or B2B digital sales involves market research. The buyer’s journey is no longer linear. Develop customer personas. So, stay persistent.

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Customer Success Management: An Essential Guide

JustCall

With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Organizations need to embrace the CSM approach to build a trustworthy relationship with customers and track their performance using customer relationship management analytics. out of 5.