Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!
Beyond Philosophy
JUNE 11, 2015
“Be pragmatic in terms of technology and analytics. From my perspective, the second explanation is good common sense; however, the first statement is really questionable, even counterintuitive if a subordinating goal of loyalty behavior is to help drive customer-centricity. They aren’t a silver bullet. appeared first on.
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