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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. Where do customer relationships feature on those journey maps? They try to smooth the journey and find opportunities for digital automation.

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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience. Once customer data has been gathered, an analytics function is required to derive meaningful, actionable insight from it. Change Management.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Medallia is known for its robust analytics and reporting capabilities, providing in-depth insights into customer feedback and trends. You will need to reach out for a consultation first. Qualtrics is the giant when it comes to CX platforms with around 18.000 customers and 3 million users worldwide. Which Platform Fits Your Needs?

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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. But I have a big problem with Big Data. Unbelievable!

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Customer Experience Map Vs. Customer Journey Map: Diving Deep into the Intricacies

NobelBiz

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. While they often are used interchangeably, these maps serve distinct purposes, have unique elements, and offer varying insights.

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Who owns the customer experience anyway?

Taylor Reach Group

Companies are looking at customer insight, customer journey mapping, CSAT, customer acquisition, data analytics, culture and brand. While the roles may vary widely in their level of accountability, breadth across the organization, or channels (web, store, mobile, call center, etc.), A triple win and worth the effort!

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Women in Power: 11 CX Leaders You Should Start Following

JustCall

Annette Franz Founder and CEO, CX Journey Inc. Annette Franz is a renowned customer experience thought leader, consultant, coach, and author with over 30 years of experience in the industry. Sue Duris Principal Consultant at M4 Communications, Inc. Here are 11 trailblazing women in CX you should start following in 2023: 1.