Attention B2B Players: Omnichannel is Here to Stay
Anexa BPO
OCTOBER 11, 2022
In only the past five years, the number of channels that B2B buyers use has doubled, from 5 in 2016 to 10 in 2021. The formula is simple since it mirrors the expectations that today’s shoppers display in their personal lives. In addition, a holistic approach can be a great support to transitioning from multichannel to omnichannel.
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