How to Think Like a Service Brand and Take the Lead
CSM Magazine
APRIL 23, 2021
Cierra Dobson, strategy director at design and technology agency, Rufus Leonard , explores how brands of all shapes and sizes can adopt the successful strategies of category-defining service brands to grow their market share and take the lead. in 2010 to $4.1B in 2020, (Papa John’s revenue grew from $1.1B in the same period).
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