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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

Understanding your consumer is a key piece of customer service and developing loyalty to your brand. If Whole Foods suddenly prioritized selling luxury leather handbags, their customers might feel betrayed and start going elsewhere for their produce. Mission Statement. Primary Research. Analyze Data.

Marketing 258
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5 Top Customer Service Articles For the Week of January 22, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. 10 Customer Experience Mistakes You Need to Avoid in 2018 by Ronak Meghani. How Customer Service Can Turn Angry Customers into Loyal Ones by Wayne Huang, John Mitchell, Carmel Dibner, Andrea Ruttenberg, and Audrey Tripp.

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Amazing Business Radio: Adam Dorrell

ShepHyken

How can you make money by understanding the numbers behind this survey? How can you sell the C-Suite on the benefits of investing in Customer Retention? First Up: Shep Hyken’s opening comments focus on the Net Promoter Score®, which is the result of a survey question that asks a customer “How likely would you be to recommend us?”

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5 Ways to Improve Customer Service for Your Lending Business

CSM Magazine

In this context, customer service is crucial to attract and retain clients and do good business. Improving customer service for lending businesses is vital. Why Is Customer Care Crucial for Lending Businesses? The landscape of customer care has changed in the past years. Or the lack thereof.

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Contact Center Trends 2021: The CX Watershed

Fonolo

That includes our experience as customers. Modern consumers are no longer willing to accept poor customer service. More than 80% of customers now say the experience a company provides is as important as its products. . More than two-thirds of service providers will move their contact centers to the cloud in 2020.

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CX vs. UX: The Yin and Yang of Customer Loyalty

Interaction Metrics

In contrast, companies with an appointed CX director aim to improve customer relationships at all touchpoints — packaging, store layout, customer service, onboarding, repairs, billing, product returns, and more — not just the products and websites. For them to do this, your models must look low fidelity and incomplete.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Think about it. Or recommend them to your friends and family?