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How Survey Feedback Improves Product Offerings at Constant Contact

Clarabridge

Rogers : We are currently analyzing customer feedback – both text-based comments and customer ratings – from multiple customer surveys. Before Clarabridge, we used to manually read through and code all of the customer survey responses. A feedback loop is essential. This was a huge, time-consuming undertaking.

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Amazing Business Radio: Adam Dorrell

ShepHyken

How can you make money by understanding the numbers behind this survey? First Up: Shep Hyken’s opening comments focus on the Net Promoter Score®, which is the result of a survey question that asks a customer “How likely would you be to recommend us?” Customer feedback should be responded to in a timely matter.

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How Survey Feedback Improves Product Offerings at Constant Contact

Clarabridge

Rogers : We are currently analyzing customer feedback – both text-based comments and customer ratings – from multiple customer surveys. Before Clarabridge, we used to manually read through and code all of the customer survey responses. A feedback loop is essential. This was a huge, time-consuming undertaking.

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How to fix customer experience by keeping your promises

Toister Performance Solutions

The 2008 fiscal year had been tough for the chain of pizza restaurants. In a 2009 consumer survey conducted by research firm Brand Keys, the company tied Chuck E. The tool also included a way for customers to submit feedback about their order—feedback that went straight to the store manager. Revenue was down 2.6

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5 Top Customer Service Articles For the Week of January 22, 2018

ShepHyken

The authors started by surveying 400,000 customers who interacted with brands in the airline and wireless industries to find out how much more customers would spend if they received better service. Capturing the essence of 2008’s demanding consumer arena, it is—surprise, surprise—all about those pesky, demanding consumers.

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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

Consumer Research is not merely asking your customers what they want; although there are some valuable insights here, they may also falsify the results because they often provide feedback on what they think they want, which doesn’t always correlate to how they spend their dollars. Primary Research. Analyze Data.

Marketing 253
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Is it time to revamp your customer experience survey strategy?

Clarabridge

Do you need to revisit your survey strategy? Are you able to connect your customer experience survey program to key business goals, like increased revenue and decreased churn? Response rates for the typical customer experience survey have been dropping over the past 20 years, from about 20% to only 2% today.

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