Remove 2001 Remove Examples Remove Feedback Remove Surveys
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Will AI Render the Human Call Center Agent Obsolete?

CCNG

For example, a March 2023 survey by IPSOS on artificial intelligence found that despite the growing acceptance of AI, most people still prefer to talk with a human customer service agent (88%). Think HAL, the sentient computer from "2001: A Space Odyssey.”) We don't believe that R2D2 will replace the human agent anytime soon.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). And in providing these answers, market researchers often wisely take a small sample of the overall population, which is less expensive and faster than surveying all customers. So, what is CX measurement or VoC?

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Your website, call center or storefront are all examples of possible customer touchpoints. Numbers aside, though, companies often tend to overlook one vital touchpoint when conducting these mapping exercises: the touchpoint of asking their customers for feedback. Optimizing the feedback collection experience.

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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Native Mobile App: refers to customers who download a company’s iOS or Andriod app, and feedback is gathered about their experience with it. Gathering omnichannel feedback. You can gather feedback from these five channels in various ways. Or you can gather feedback via methods that are channel specific. Conclusion.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., Add an “NPS Safety” question in the very beginning of the survey. Safety is everything these days, so get to it right away in your survey. Your FIRST survey question should be: “Overall, how safe did you feel when visiting [x]?”

Surveys 121
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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

No matter what, your VoC partner should certainly have an implementation team that sets up your VoC — including survey design, programming, dashboard creation, user setup, and ensuring your customer list is ready to go once you are ready to begin. Check off the essentials. Leave some things to the experts. Ready to tell your VoC story?

Surveys 60
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

So how do B2C companies choose which customers to follow up with when they receive negative feedback, given the high volume of responses? For example, in the airline industry, customers with the highest CLV are frequent fliers. Each relationship and each interaction provide touchpoints for VoC feedback in B2B.

B2C 122