At A Fork In the Road: As a Customer Relationship Driver, Where Is Branch Banking Headed?
Beyond Philosophy
MARCH 31, 2015
'Baseball great Yogi Berra has been quoted as saying “When you come to a fork in the road, take it.” He also said “If you don’t know where you are going, you might wind up someplace else.” Both quotes seem to apply to what is currently transpiring with retail branch banking, and where it seems to be trending. Banks can’t quite make up their minds about what branches are supposed to be.
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