Remove Consulting Remove Customer emotions Remove Personalization Remove Presentation
article thumbnail

Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

Emily Davidson wanted to know how she could determine the value of what she is doing in her customer experience initiatives. My global Customer Experience consultancy developed a research methodology that defines the hidden impact of your experience on customer behavior. She asked the right blokes about this one.

article thumbnail

What Customer Emotions Drive the Most Value

Beyond Philosophy

What Customer Emotions Drive the Most Value. 15 years ago, in Munich, I was asked a question I couldn’t answer when presenting to an insurance company. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. I didn’t know.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Tools to Measure Authentic Customer Emotions in Real-Time

Beyond Philosophy

I am routinely gobsmacked by the number of organizations that don’t measure customer emotions. To measure something like customer emotions in your Customer Experience, you need the proper tools. Let’s take a look at a few different ways you can get feedback on customer emotions.

article thumbnail

The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.

article thumbnail

5 Rules for Successfully Engaging With Senior Executives to Enhance your Career

Beyond Philosophy

Having an opinion is critical whether you are an employee or a consultant. As a consultant, you not only should have an opinion, but you should also realize that your opinion is what the company bought. After explaining customer emotions in experiences, I played one of these phone calls that was pretty frustrating.

article thumbnail

The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Let’s explore each of these trends and how they affect your approach to Customer Experience Design and Improvement: Recognizing that customers decide emotionally and justify rationally: For years, I have been preaching that emotions influence the outcome of a Customer Experience by more than 50%.

article thumbnail

How To Use Your Customer’s Emotions to Get What You Want

Beyond Philosophy

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.