Remove Consulting Remove Course Remove Customer emotions Remove Personalization
article thumbnail

The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.

article thumbnail

5 Rules for Successfully Engaging With Senior Executives to Enhance your Career

Beyond Philosophy

Of course, the team’s view can differ from mine, but having one is essential. . Having an opinion is critical whether you are an employee or a consultant. As a consultant, you not only should have an opinion, but you should also realize that your opinion is what the company bought. Then, we ask them how they felt about it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

These might include customer service speed, occasional price promotions, merchandising gimmicks, new product offerings, and the like. In most instances, the customers see no brand ‘personality’ or brand-to-brand differentiation, and their experience of the brand is one-dimensional, easily capable of replacement.

article thumbnail

The Surprising Secret to Sales Growth

Beyond Philosophy

On customers who are only starting to consider making a purchase. But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer. Customers aren’t as loyal as you think they are. Appeal to your customersemotions. Not Meeting Your Targets?

Sales 310
article thumbnail

The Five Rules for Affecting Real Culture Change

Beyond Philosophy

I started to talk about how people within his organization needed to understand customer emotions and focus on customer-centricity. I was with a big corporate telecom at the time, and we went on a training course for Total Quality Management. The effect was that the team never saw their manager in person at all.

Airlines 417
article thumbnail

5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort. How do you keep integration between your channels?

article thumbnail

My First 90 Days: The Secrets You Must Know About Your New Job

Beyond Philosophy

Expectations are important to meet (and ideally exceed), particularly when this is the person who decides if whether you stay or go at an organization. I would argue you should never be this person whether it’s your first 90 days or not! Personally, I value people who challenge me in a positive way… this means not just saying “Yes!”