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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

Seeking the voice of the customer is an admirable objective. The voice of the customer is frequently identified as a requirement in establishing your customer experience strategy, improving processes, introducing new products, identifying the need for new services, and staying in tune with the ongoing changes in your marketplace.

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Why putting employees first leads to a profitable customer experience

CCNG

Do you think that employee has influenced your customer's experience on the phone? And the ramifications are that they are significantly less likely (58 percent) to purchase again and, if they were soured enough by their experience (62 percent) more likely to tell others to avoid buying from you, too. The answer is yes.

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Taking a Chapter on Customer Experience from a CX Expert

CCNG

CCNG recently spoke with Bob Azman about his contributions in the latest collection of insights from CX leaders included in the book Customer Experience 3. Twenty-eight authors provide insights and techniques that readers can immediately use to improve not only their customer experience but their employee experience as well.

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7 Tips to Improve the Customer Experience and Reduce Costs

CCNG

When most business leaders hear the term “improve customer experience,” many immediately think of investment … new systems, more customer service agents, etc. With the right approach, improved customer experience can also dramatically reduce operating costs.

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The One Where There is No One Ideal Customer

CCNG

On a recent episode of CX Passport, Elaine Lee, Managing Director of ReynoldsBusbyLee and I discussed how it takes a real understanding of a real customer to know how to deliver the right customer experience. Rick also hosts the CX Passport podcast and believes the best meals are served outside and require a passport.

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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

Think about the very best customer experience that you have ever had with a brand. Now, I will share with you one of my best experiences… Once when I was preparing for a vacation, I spent many evenings searching the web for the best pricing for our airplane flights. Simply put, they created an emotional connection with me.

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Mrs Lincoln, other than that how did you like the play?

CCNG

It may not surprise you that the next day I got a survey, they wanted my feedback! The airport wants a survey from you on your bathroom experience. I can’t go to any website without someone wanting me to take a survey. After every call, email, purchase, there’s a survey. Gross and what is the point?

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