Talking Omnichannel But Organised Multi Channel?
Peter Lavers
NOVEMBER 16, 2017
This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. The word “omnichannel” has been around for a few years, and as far as I can see nobody has conclusively nailed a definition that’s very distinct from “multi channel”.
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