Amity

FEBRUARY 18, 2014

To address newly relevant B2C markets, Moore adds a new model as an appendix. An effective B2C enterprise needs to have all 4 gears spinning to drive adoption and growth. I propose a modification of the 4 Gears model to help understand what we are seeing in the SaaS 2.0 The Four Gears Model for B2B SaaS. business model.

B2B 48

B2B SaaS B2C Upselling 48

CSM Magazine

JULY 22, 2021

Henry Spitzer, VP of Sales at Lusha explains how community building is a powerful and cost-effective way to increase retention by creating a central destination for users to find support, advice and best practices. B2Bs in the SaaS space today strive for agile growth. Henry Spitzer, is VP of of Sales at Lusha. The Bare Basics.

Advertising 98

Advertising SaaS B2C Engineering 98

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. As such, we decided to tap industry experts for a verbal duel on the subject where the winners take home the esteemed (and priceless) prize of bragging rights and SaaS street cred.

Upselling 98

Upselling SaaS Sales Accountability 98

TeamSupport

JUNE 15, 2020

We determined the market desperately needed a software solution for customer support at B2B companies so companies could stop having to piece together disparate generic solutions better fitted to business-to-consumer ( B2C ) retail companies. Helpful when upselling opportunities exist and to improve retention. That’s the beauty of it!

B2B 64

B2B Self service B2C Customer Support 64

Amity

SEPTEMBER 25, 2017

There’s quite a lot that falls under the Customer Operations bucket, including the majority of things that are customer facing and post-sale. The latter falls majoritarily pre-sales so that’s a bit of a different world from the rest, but we still place it under Customer Operations. What metrics do you watch closely?

B2C 0

B2C SaaS Accountability B2B 0

Lumoa

MARCH 20, 2018

upselling to the most loyal customers) Process changes (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience.

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 107

B2B SaaS B2C Upselling 107

Lumoa

MARCH 12, 2023

Another customer reaches out to your sales team to get a demo. You can tailor your interactions with them—across support, sales, and marketing—based on customer behaviors and preferences. Increased sales and revenue. Better targeting and customer engagement results in more sales. Streamlined customer journey mapping.

Customer Experience 83

Customer Experience Journey mapping Analytics Consulting 83

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117

B2C B2B Journey mapping SaaS 117

SmartKarrot

MARCH 9, 2022

Sales-led, and 2. A sales-led approach is when all the teams across the company towards one goal – to increase sales within the organization. In this approach, the success of the company depends on the number of sales. However, the shift from Sales-Led to Product-Led approach may not be a straight line.

Sales 10

Sales B2C SaaS Education 10

Kapta Customer Success

OCTOBER 2, 2017

Any company in a B2B industry can use a Key Accounts Management strategy, although it’s most popular with service or SaaS (Software as a Service) companies. The principles can be applied any company that works with large organizational customers, but cannot be applied in B2C industries. Revenue Generation Methods. Customer Lifecycle.

Accountability 40

Accountability Management B2C Upselling 40

Amity

SEPTEMBER 25, 2017

There’s quite a lot that falls under the Customer Operations bucket, including the majority of things that are customer facing and post-sale. The latter falls majoritarily pre-sales so that’s a bit of a different world from the rest, but we still place it under Customer Operations. What metrics do you watch closely?

B2C 60

B2C SaaS Accountability B2B 60

SmartKarrot

MARCH 15, 2022

In SaaS companies, the growth strategy is extremely important. The right process is to hire a growth marketer or VP of sales. Product-led growth Sales-led growth Marketing-led growth Customer-led growth. SaaS companies like Zoom, Netflix, and Slack offer a great product experience. Sales-Led Growth.

Sales 10

Sales Marketing SaaS Customer retention 10

Lumoa

MARCH 20, 2018

upselling to the most loyal customers) Process changes (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience.

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

Amity

FEBRUARY 2, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. The Software as a Service (SaaS) model, moved the customer into the driver seat, and they are not going to give it up. The best part?

SaaS 80

SaaS Education Customer retention Sales 80

JustCall

APRIL 5, 2023

With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. This team: Promotes products Builds customer relationships Communicates customer needs to the sales and marketing teams 5.Developing Traditional customer support models will not cut it.

Management 52

Management CRM Analytics Customer retention 52

JivoChat

AUGUST 24, 2021

Unfortunately, while most companies obsessively track sales and marketing numbers, they completely overlook customer service metrics—and miss out on the insights they can learn about customer service, customer satisfaction, and brand loyalty. Upsell and Cross-Sell Frequencies. Aiza Coronado. CaaSocio | Co-Founder and Copy Strategist.

Metrics 59

Metrics Customer Service Upselling Average Handle Time 59

SmartKarrot

JULY 30, 2021

Well, yes, but no, customer success is not the same as customer support or after-sales service. Be it B2B or B2C, a subscription model of business, or any other, customer loyalty is the biggest gain for companies from customer success. Why is customer success critical for SaaS companies? What is customer success?

Upselling 10

Upselling SaaS B2B Metrics 10

ChurnZero

JUNE 28, 2019

Whether it pertains to upcoming customer milestones or perhaps a potential upsell opportunity, great CSMs can identify small actions that can drive business outcomes. The same can be said when it comes to the complex nature of many B2B SaaS products. As a Customer Success professional, you should always be thinking one step ahead.

B2B 49

B2B B2C Entertainment Customer advocacy 49

SmartKarrot

JUNE 29, 2020

B2B target audience is way lesser in numbers than B2C audience. In B2C marketing, you need to address a vast majority of the crowd. You have to spread the awareness of your SaaS product on every part of the world, either to the direct buyers or to the indirect ones. Siloed marketing and sales teams. Shorter Sales process.

Accountability 10

Accountability Marketing B2B B2C 10

Netomi

FEBRUARY 28, 2022

A world-renowned expert in customer retention, upsells, cross-sells, and customer value strategies and methodologies, Irit is the Chief Customer Officer and CEO of CSM Practice, the world’s first consulting firm dedicated to Customer Success Management (CSM) strategy. Connect with Gemma . Connect with Kristen. Connect with Michelle.

Chief Customer Officer 64

Chief Customer Officer Customer centricity Technical Support Contact Center 64

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Her mission is to help customers get their desired value and results through SaaS solutions and succeed.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

SmartKarrot

OCTOBER 26, 2022

The classic business proverb, 80% of your sales originate from 20% of your clientele, holds true for most firms. When a sale is closed, the work is not finished. Here is an explanation of the six account management best practices for B2B companies: Create consistent customer segments for upselling and cross-selling.

Best practices 11

Best practices B2B Accountability Management 11

SmartKarrot

MARCH 26, 2021

When it comes to measuring the efficacy of your marketing and sales teams, Account Contract Value (ACV) is an unmissable metric that aids in assessing this. It is a vital SaaS metric that is used to sell solutions that have a multi-year or annual subscription plan. If you can know that, you can seamlessly build a $100M SaaS business.

SaaS 10

SaaS Upselling Metrics B2C 10

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. B2B business leaders can use this process to learn about specific customer pain points, which will help them improve and personalize the various stages of the sales process. However, it also applies to B2B businesses.

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

SmartKarrot

APRIL 23, 2020

Customer success is fast becoming one of the most vital functions for software as a service (SaaS) companies providing subscription solutions that deliver personalized services to customers for minimal investment. Nonetheless, the concept still gets confused with another prevalent and similar-sounding industry term: customer experience.

Customer Experience 10

Customer Experience SaaS B2B Customer centricity 10