B2C Banking Consulting Customer Experience 
Beyond Philosophy
MARCH 17, 2022
People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. Is it possible to treat B2B and B2C similarly? Make a Deposit in the Customer’s Emotional Bank Account.
Beyond Philosophy
JUNE 7, 2016
This week, Bob Thompson’s informative, timely blog on strategies companies can use to make customer experience a competitive advantage – and how most neither measure experience nor compete on it – puts me in mind of a line of discussion around customer experience lagniappe. and Metro Bank in the U.K.
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Beyond Philosophy
APRIL 3, 2016
This is extremely important, because it speaks to how more progressive companies endeavor to make experiences less painful, if not more fulfilling and memorable. At the outset, I’d like to applaud the active inclusion of employee input and insights into TD Bank’s customer experience program design.
Beyond Philosophy
APRIL 3, 2016
This is extremely important, because it speaks to how more progressive companies endeavor to make experiences less painful, if not more fulfilling and memorable. At the outset, I’d like to applaud the active inclusion of employee input and insights into TD Bank’s customer experience program design.
Beyond Philosophy
NOVEMBER 28, 2017
To offer a better gauge of perceived value and customer experience, and better understand purchase decision drivers, it was necessary to put greater emphasis on the emotional. million total survey questions, with several million devoted to emotions and feelings related to experience. Back to the Hierarchy. Frustrated.
Beyond Philosophy
MAY 10, 2016
As customers in all b2b and b2c sectors steadily become more actively digitized in their daily lives, companies are having to respond, and hopefully stay ahead, in the race to build stronger interpersonal relationships with them. The mini-documentary TD Bank created about the campaign has been viewed over 5 million times on YouTube. –
Beyond Philosophy
AUGUST 9, 2016
Over the past few years, we have seen the growth of b2b and b2c market research online communities, or MROCs. They can do straight customer loyalty and customer value research by recruiting panels of forum participants. all employees) can directly impact the customer journey and customer experience initiatives.
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